Reach your best prospects with exceptionally cost-effective repeat online advertising on Whatcom-News.com
Create a powerful presence for your marketing messages with repeat advertising in front of your best prospects via Whatcom-News.com.
Every advertiser gets to place both banner and square-ish ads (you do not need to choose, you get both). Ad graphics can come from you or someone you hire or we are available to build them for free (we are not graphic design experts hence the price).
The required dimensions are :
Banner – 730px by up to 100px
Square-ish – 300px by up to 250px
A uniquely effective news venue that puts advertisers first
Sadly, news venues, even those who have successfully adopted an online presence have lost touch with who their customers are and end up sabotaging their advertisers’ best interests as a result.
News websites put up paywalls thinking readers are their customers and revenue source. This effectively reduces the size of the audience for advertisers, the opposite of what should be happening.
With that mindset, many fail to promote their advertisers whenever possible, instead promoting themselves. This is most obvious when a news story is posted in its entirety on social media services like Twitter and Facebook. This may please the social media audience, but it also does the opposite of driving readers to see your advertising.
Whatcom-News.com’s customers are the advertisers. Everything is done to bring our advertisers the largest local audience possible and delivering their advertising most effectively to that audience.
Every effort is made to provide unbiased quality community news reporting and this is done to create the largest and highest-quality audience that serves our advertisers best.
This is another reason why we do not use a paywall. While news should be freely available to everyone in the community, regardless of financial abilities, this also serves to provide our advertisers with the largest possible audience.
Set up your advertising and get back to what you do best while we deliver your message 24/7 to your best prospects.
Over 85% of the people reading Whatcom-News.com are from the immediate area. Google Analytics data shows an audience of over ~55,000 regular (repeat) readers (11/2021).
Who reads Whatcom News?
A growing group of people of all ages who are interested about what is happening in and around the Whatcom County area read Whatcom News. These are the people who live and work in the local area (your best prospects) as well as travelers interested in visiting area attractions.
Specific demographics (based on a sample of 6% of readers per Google Analytics):
Have you been told geofencing and geotargeting are golden when directing your advertising? They are!
And these things come naturally when advertising on hyperlocal Whatcom-News.com. Plus, you do not have to worry about limited or wasted ad impressions since you get unlimited impressions with your monthly spend and your ads only appear on pages when someone is reading the page. There are no bad locations.
Whatcom News reaches those who have left social media or never signed up in the first place
Based on surveys and site traffic analytics, about 40% of the population spend little to no time on social media. This is a dramatic drop from the estimates given only a few years ago. Many Whatcom-News.com readers visit directly as opposed to following links posted on social media.
Whatcom News readers do not wait to read the news.
Thousands of devices (eg smartphones) go “ping” whenever a news story is posted on Whatcom-News.com. This is because thousands of Whatcom-News.com readers have opted-in to be notified each and every time. That’s a powerful indicator of reader loyalty.
Whatcom-News.com is designed and optimized for “the new normal” of news consumption
Over 70% of the people reading Whatcom-News.com do so using small screen devices (ie smartphones and not desktop or notebook computers). This is the new normal and why the website is optimized to provide them with the best experience. More important is that advertisement delivery is also optimized and placed within the content, not shoved to the bottom of the page as typically happens.