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Over 85% of the people reading Whatcom-News.com are from the immediate Whatcom County area. independent 3rd party data sources show over 66,000 are active (aka repeat) readers and that number is growing.
Media intelligence provider Meltwater has reported the following regarding Whatcom-News.com.
Reach your best prospects with exceptionally cost-effective repeat online advertising on Whatcom-News.com
Create a powerful presence for your marketing messages with repeat advertising in front of your best prospects for as little as $75 per month via Whatcom-News.com. Every advertiser is on a month-to-month basis, invoiced via email monthly, with no long-term contracts or obligations. You can start on whatever day of the month serves your needs best.
Every advertiser gets to place both banner and square-ish ads (no need to choose, you get both). Ad graphics can come from you or someone you hire or we are available to build them for free (we are not graphic design experts hence the price).
The required dimensions are (WxH):
Banner – 730px by up to 100px
Square-ish – 300px by up to 250px
Every time a Whatcom News reader visits a page on the website, the ad spaces on that page are automatically filled with ads pulled randomly from the pool of current advertisers. How frequently an advertiser’s ads appear is determined by their monthly spend in intervals of $75.
$75 = 1x visibility level
$150 = 2x visibility level
$225 = 3x visibility level
$300 = 4x visibility level
$375 = 5x visibility level
For instance, a 2x advertiser’s ads will be randomly pulled about 2 times (2x) more often. Same would apply for 3x, 4x, etc. There is no fixed number of times an ad can be pulled over a month’s time, so you are assured your advertising cost will not go up due to sudden traffic spikes nor will your ads stop running because you have reached a cap.
A uniquely effective news venue that puts advertisers first
Sadly, news venues, even those who have successfully adopted an online presence have lost touch with who their customers are and end up sabotaging their advertisers’ best interests as a result.
Paywalls get put up believing readers are a revenue source, effectively reducing the size of the audience for advertisers, the opposite of what should be happening.
Whatcom-News.com’s customers are the advertisers. Everything is done to bring our advertisers the largest local audience possible and delivering their advertising most effectively to that audience.
Every effort is made to provide unbiased quality community news reporting and this is done to create the largest and highest-quality audience that serves our advertisers best.
This is another reason why we do not use a paywall. While news should be freely available to everyone in the community, regardless of financial abilities, this also serves to provide our advertisers with the largest possible audience.
Who reads Whatcom News?
A growing group of people of all ages who are interested about what is happening in and around the Whatcom County area read Whatcom News. These are the people who live and work in the local area (your best prospects) as well as travelers interested in visiting area attractions.
Specific demographics (based on a sample of 6% of readers per Google Analytics):
Have you been told geofencing and geotargeting are golden when directing your advertising? They are!
And these things come naturally when advertising on hyperlocal Whatcom-News.com. Plus, you do not have to worry about limited or wasted ad impressions since you get unlimited impressions with your monthly spend and your ads only appear on pages when someone is reading the page. There are no bad locations.
Whatcom News reaches those who have left social media or never signed up in the first place
Based on surveys and site traffic analytics, about 40% of the population spend little to no time on social media. This is a dramatic drop from the estimates given only a few years ago. Many Whatcom-News.com readers visit directly as opposed to following links posted on social media.
Whatcom News readers do not wait to read the news.
Thousands of devices (eg smartphones) go “ping” whenever a news story is posted on Whatcom-News.com. This is because thousands of Whatcom-News.com readers have opted-in to be notified each and every time. That’s a powerful indicator of reader loyalty.
Whatcom-News.com is designed and optimized for “the new normal” of news consumption
Over 70% of the people reading Whatcom-News.com do so using small screen devices (ie smartphones and not desktop or notebook computers). This is the new normal and why the website is optimized to provide them with the best experience. More important is that advertisement delivery is also optimized and placed within the content, not shoved to the bottom of the page as typically happens.