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Adult novelty gift store to open in Ferndale

Roni's Romantic Room exterior entrance just prior to opening (April 6, 2019). Photo: My Ferndale News

Roni Peluso posted to a social media profile that she hopes to open the doors to her new Ferndale business, Roni’s Romantic Room, on Monday, April 8th.

The business will be located in Suite 3 at 1873 Main Street, in the same building as O’Reilly Auto Parts.

Peluso did not respond to a request for information.

According to business records, Peluso recently sold lingerie, jewelry and adult novelties via an online business and a mobile RV-based store called Lil Red Roni Hot C Wear. Those businesses were registered to a Miami Florida address.

Business hours will be Monday through Thursday 11am to 10pm, Friday through Saturday 11am to 11pm and closed Sundays.


  1. Brian Jones April 6, 2019

    Just Ferndale needs! You gotta be kidding!
    What’s next…”massage parlors”, strip clubs?

    • David B April 7, 2019

      Whom ever does not approve does not have to go ! Some people want excitement in their life, and need to spice up their relationship. Dont hear any bitchin about Lovers in Bellingham. If your worried about the kids …well there exposed to far worse on their tablets and their phones but im sure you already knew that.

  2. Eva Kenderes April 6, 2019

    A sex shop in Ferndale? REALLY? I don’t approve

  3. Ellaina Cope April 6, 2019

    LMAO Come one, come all; let your neighbors know your “dark” side.
    Personally, I’m all for it. WTG!!

    • Karen M Joseph April 6, 2019

      Honestly – it’s a growing town. It was bound that one of these types of shops would eventually come. Honestly I’m glad. If folks are going to go to one of these shops I’d rather it a small local shop then the giant chain store in Bellingham that shut down Izzy’s.

  4. Ryan Walter April 6, 2019

    This shop sounds like good fun. And, it just might be a way to separate the holier-than-thou crowd from those with an open minded attitude toward the pursuit of “happiness”. Woo!

  5. Ryan Walter April 6, 2019

    Ooooh, a SEX SHOP, booga-booga. Panic. Run. Everyone hide under your beds. It’s evil incarnate and it’ll destroy us all the minute it opens.

    Good grief people, give it a rest.

    Ellaina Cope has the right attitude, everyone else, not so much.

    • Ryan Walter April 7, 2019


      Ellaina, Karen and Trina 28
      Brian, Eva, Fay, H 0

      • Ryan Walter April 7, 2019


        Final Score:
        Ellaina, Karen & Trina: 28
        Brian, Eva, Fay, H: 0

  6. Faye Honea April 7, 2019

    Usually a new business in Ferndale is welcome news. Not this one!

  7. Trina L Christie April 7, 2019

    Yaay. 🙌🙌 Something fun coming to Ferndale!! Hopefully everyone doesn’t rush in there to check it out all at once!!! Fire and safety violations for sure and then nobody can enjoy!!

  8. H. Cummings April 7, 2019

    not a very good spot, if they expect to stay in business. all these FFA perverts aren’t going to take a chance their neighbor will see them in that store. But This town does need to be a little less 1950’s.

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